Definitely a must! This 7th edition of MakeUp in NewYork, which will take place on September 19 and 20, will undoubtedly be again a major event for the U.S. makeup industry. As a preview, here are the conferences you will be able to attend. You will also have the pleasure of discovering a new venue, the Center415, which is located on 5th Avenue between 37th and 38th Streets. An address and location up to the event.

Tuesday 19 September, 2017

Day 1: The US Beauty Industry – Trends & Strength of a Growing Market That Shines Internationally

10:00am – 10:05am “Morning Sessions Welcome Speech”
By Lisa Klein, Senior VP of CEW

10:05am – 10:45am “State of the US Beauty Industry”
Overall state of US business, major trends and consumer behavior
Key Note speaker: Amanda R. Gonzalez, Specialist, Makeup Industry Analyst, Beauty at the NPD Group

11:00am – 12:45pm “How New Technologies & Sciences Are Driving the Beauty Industry?”
Technology has shaken up all industries, especially the makeup industry. Consumers are embracing the advances in science and technology, as they improve their day-to-day lives and increase their sense of empowerment. What are the latest advanced in this field? How will technology & science impact the future of our beauty industry?
Conferences moderated by Leila Rochet Podvin, Cosmetics Inspiration & Creation: 
– Guive Balooch – Global Vice President of L’Oréal’s Technology Incubator 
– Norah Lewin – Global Brand Lead – Beauty, Google and Charlotte van der Smeede, Brand Lead, Google 
– Emma Fric, Head of Research & Future Insights at Peclers Paris – Technology, Science & Beauty – How they mingle and how they lead to success?

1:00pm – 1:10am “Afternoon Sessions Welcome Speech”
By Benny Calderone, CIBS Vice President

1:10pm-3:15pm “The New Innovative Paths – The Rise of the Creative Brands – How Indie Brands are redistributing the cards of creativity. How Legacy Brands are accelerating their Innovation.”

1:10pm – 1:30pm “Introduction by Leila Rochet Podvin, Cosmetics Inspiration & Creation and Karen Young, The Young Group” 
One year after the round table on the impact of Indies at MakeUp in NewYork 2016, what has changed? How international brands are taking part in the rise of the Creative class.

1:30pm-2:15pm “Indies are Today’s Beauty Pioneers”
This category grew by 20% last year in the US. Retailers are keen to participate in this evolution by bringing in Indie exclusives and creative exclusive “hunted by” sections in their stores. Many organizations are creating their own incubators to help small brands get on their feet. These organizations provide resources and sometimes investment. What are the new keys to success? What are the rising brands? How are Indies exploding the skincare/makeup standards?
Round table moderated by Karen Young 
– Andrew Shore, Managing Director at Moelis & Company 
– Dianna Ruth, COO/Founder of Milk MakeUp 
– Linda Treska, CEO/Founder of Pinch of Colour
– Maura Mandell, CEO/Founder of MPWR Skin Care 

2:30pm-3:15pm “Legacy Brands – New Paths Of Innovation”
Legacy brands are still leading the US market and adapting to new challenges and the rise of a more connected consumer. They have accelerated their rate of innovation, invested in new retail concepts and in social media. What are the latest  innovative paths of legacy brands? How do they transform the beauty experience? How do they participate in the social conversation?
Round table moderated by Leila Rochet Podvin, Cosmetics Inspiration & Creation
– Laure de Metz, GM America at MakeUp Forever 
– Trisha Ayyagari, Sr. VP Global Marketing at Maybelline
– Nicole Masson, VP, Global Product Development, Color & North America Strategic Make Up Initiatives at M•A•C COSMETICS

3:30pm – 5:00pm “Products Made in The USA – How American suppliers are  shining and innovating to be at the forefront of international competitiveness?”
For the last two decades the US cosmetic industry has more and more relied upon overseas sourcing, notably from Asia. The local industry has  shrunk, as many packaging and formula suppliers invested in operations in low cost countries rather than in the USA, or even exited the industry. An opposite trend is developing. Economic and social development in once emerging economies has eroded the cost benefit to source overseas and skyrocketeting local demand has claimed its share of the available capacity. Conversely, the USA is witnessing a strong will for re-localizing jobs and supply, which is likely to affect all industries.How is the cosmetic industry preparing for that switch? Indeed this industry is a complex one, involving a wide variety of materials, technologies, knowhows… Are all the required capacities and competencies readily available? What are local and global players planning in terms of capacity and expertise?
Introduction: Business overview by Gerald Martines, In.Signes

Part 1: Conference with Packaging Manufacturers based (also) in the US:
– Arnaud Brilland,  VP of Sales North America at Geka GmbH
– Vincent Groccia, VP Americas of Texen

Part 2: Conference with Formulators / Full Service Providers based (also) in the US:
–  Holli Montgomery, MD Schwan Cosmetics US 
– Judy Zegarelli, Founder/Creative Director at Cosmetic Group USA, Inc. 
– David C. Chung, CEO/Founder of Englewood Lab
– Vittoria Cichetti, CEO of Regi

Part 3: Round table with conclusion
Moderated by Gerald Martines and Charles-Emmanuel Gounod with the support of  “neutral” key executives from the US Beauty Industry like: 
– Bill Kunz, President Kunz Consulting Services
– Laurent Frayssinet

Conclusion of Afternoon Sessions by Benny Calderone, CIBS Vice President

Wednesday 20 September, 2017

Day 2: International trends and next challenges for the US beauty industry

10:45 – 11:30am:  “State of the Global Beauty Industry”
Major international products trends, international consumer behavior.
Key Note speaker: Sarah Jindal, Senior Innovation and Insight Analyst – Beauty + Personal Care at MINTEL

11:45am – 12:30pm: “Future Color: Autumn/Winter 2018/19 Forecast for Cosmetics & Hair” – Beautystreams presents its color analysis and forecast for Autumn/Winter 2018/19
Conference by Kristina Markowski, Beautystyreams

1:00pm – 1:45pm: “New Chineseness, new Beauties”
Conference by Christophe Pradére, CEO & Founder of BETC Design (Havas Group)

2:00pm – 2:45pm: “The rise of China Beauty Brands”
Presentations and round table moderated by Charles-Emmanuel Gounod, Beautyworld Connexions and Yuting Sun, Beauteam with the participation of Masa Cui, Founder & CEO, Marie Dalgar

3:00pm – 3:45pm: “Trends in Beauty: What’s hot in Korea, China, Japan”
Conference by Florence Bernardin, Information & Inspiration

4:00pm – 5:00pm: The K-Beauty Trend; The growing influence of Korean brands in the US”

The Rise of Asia – How our industry is constantly challenged with new brands from Korea, by innovative packaging and cost effective Asian suppliers.
Roundtable moderated by Karen Young, The Young Group and Leila Rochet Podvin, Cosmetics Inspiration & Creation with k-beauty websites, and the following Korean companies (brands and supplier):
– Florence Bernardin, Information & Inspiration 

– Charlotte Cho, Co-Founder & Chief Curator SokoGlam  
– Eber Bodmer, Head of US Marketing, Aritaum, Amore Pacific
– DK Tché, Creative Director, Milimage