Wednesday September 11th, 2019

9:45am – 10:30am “Societal & Lifestyle Trends Shaping the Beauty Industry of Tomorrow”
BEAUTYSTREAMS will open the conference series at MakeUp in NewYork 2019 by setting the tone for the following sessions.
The Global Beauty Industry Reference, trusted by hundreds of beauty companies and corporations worldwide, explores the key lifestyle trends that will shape the evolution of the beauty industry over the coming years.
Which product categories will brands need to focus on? Which ingredients, textures and claims will resonate with consumers? How will sustainability and innovation influence color trends?
Discover the identities of emerging consumer tribes as we illustrate the ways in which they will create new product needs and demands.
Conference by Laura Ziv, Executive Editor, BEAUTYSTREAMS


10:45am – 11:30am “How to Win in an Evolving Color Cosmetics Market”
News uses, new trends, new players…
The U.S. color cosmetics market forecasted to increase 2.4% through 2023 is nowadays facing new challenges that brands are expected to overcome.
How will the industry react to this challenges? How can brands capture a larger share of this fragmented landscape?
Players need to stay atop growth opportunities like cannabis-infused beauty and dermo cosmetic makeup and optimize their retailing strategies to remain competitive over the next five years. In this presentation, Euromonitor International will identify market potential, the latest consumer preferences and trends driving the category in the context of an evolving beauty industry.
Conference by Kayla Villena, Senior Research Analyst – Beauty & Fashion, EUROMONITOR INTERNATIONAL

Register here to receive EUROMONITOR INTERNATIONAL presentation after the conference.

11:45am – 12:30pm “Indie Brands Surprise, Delight and Push Boundaries”

Whether it’s new product forms, unique approaches to packaging, alternative distribution options or the search for “clean” ingredients, indie brands remind us we are only limited by our own imagination.
An innovative method for caring for skin and an ingenious resource for product information, these founders have fascinating stories to tell.

Insight on Indies:  “The Indie category shows no signs of slowing.  Looking at growth, merger & acquisition or investment level, the category continues to defy the odds.  How long can this last? 

Join us for insights and observations with a panel of 3 indie founders from different categories with different points of view. How do they continue to find the inspiration, momentum, energy and funding in a crowded field?  How do they create and connect with their community?  It’s a 24/7 job, juggling priorities, managing the business, staying focused and keeping the ideas coming. These 3 have a lot to say.”

Keynote and round table moderated by Karen Young, THE YOUNG GROUP with the participation of:
Kate McLeod, Founder and CEO, THE BODY STONES
Sabrina Noorani, Founder and CEO, CLEAR FOR ME
Angelique Velez, Founder and CEO, BREAKUPS TO MAKEUP


12:45pm – 1:20pm Focus on innovation “Unique & hygienic new beauty accessories as yet unseen in the market”
PYLOTE, a key player in the cleantech industrial mineral and ceramic chemistry, and ASQUAN GROUP, an up and coming technology driven company that sources, creates, produces and markets ground breaking beauty solutions, will present innovative, cleaner, safer and greener new beauty accessories to cosmetics brands and their consumers in the US market. The breakthrough innovation that both speakers will share provides natural bacterial and viral contamination protection, giving an unprecedented level of safety and hygiene as yet, unseen in the market.
Presentation by Stéphane Thiollier, Managing Director, PYLOTE and Henri Tinchant, President, ASQUAN


1:30pm – 2:15pm “Creating Your Brand’s Strategy and Product Development to Reach Gen Z & Millennial Markets”
Maintaining an established presence in the beauty industry is tough; especially when it comes to meeting the expectations of Gen Z and Millennial consumers. Beauty brands large and small are held to high standards when it comes to both marketing and formulation. Learn ways to gain a much greater following of these consumer types while still preserving your brand image and unique platform.
Key Takeaways
• Learn various ingredient and formulation trends that are worth capitalizing on
• Learn what services your brand may be able to outsource to avoid common marketing and branding mishaps
• Understand the behavior patterns and expectations of Gen Z and Millennial consumers
• Find ways to communicate transparency throughout your branding
• Learn how “clean beauty” is making an impact on your target audience and how to get ahead of what’s next
Conference by Courtney McKenzie Newell, CEO, CROWNED MARKETING & COMMUNICATIONS


2:30pm – 4:00pm “The Clean Beauty Revealed” by NYSCC
The demand for Clean Beauty products from consumers is on the rise. Hear from a panel of experts on supply chain, efficacy, safety, and branding on how to develop Clean Beauty products that are sustainable, ethically sourced, and deliver honest, transparent results. Topics that will be discussed include: the science behind Clean Beauty, Clean Beauty without compromise, how to be eco- socio-responsible, meeting consumers expectations, and building a modern skincare brand.

• Introduction by Giorgio Dell’Acqua, Chair – NYSCC Scientific Committee
• Clean Beauty is Beauty Without Compromise: 360 Degrees Eco Socio-Designed Responsible by Noreza Papin, Vice President of Sales – EXPANSCIENCE Cosmetic Active Ingredients Division
• Clean Without Compromise: Consumer Expectations vs. Reality by Toussaint Jordan, Senior Technical Marketing Leader – GATTEFOSSE USA
• The Science Behind Clean Beauty by Giorgio Dell’Acqua, Chair – NYSCC Scientific Committee – DELLACQUA CONSULTING
• The Intersection of Clean & K-beauty: Building a Modern Skincare Brand by Special Guest: Christine Chang, Co-Founder & Co-CEO – GLOW RECIPE
Followed by a panel discussion and Q&A moderated by Giorgio Dell’Acqua, Chair – NYSCC Scientific Committee


4:15pm – 5:00pm “From joints to a lifestyle movement: the rise of the cannabis economy

Cannabis is undergoing a massive rebrand, shedding its stoner image to become part of a chic, wellness-forward lifestyle. As the plant loses its stigma, it also loses its stereotypes. Far from its basement-dwelling connotations, cannabis today has been fully rebranded as a lifestyle product. And like most of today’s lifestyle brands, it’s sleek, ambitious, and increasingly appealing to demographics well beyond its roots.

Conference by Emily Safian-Demers, Trends Analyst at JWT Innovation Group, WUNDERMAN THOMPSON GROUP

Thursday September 12th, 2019

9:45am – 10:30am “The Future of Color Cosmetics”
Conference by Sarah Jindal, Senior Global Analyst, Beauty and Personal Care at MINTEL
Glowing skin will continue to be at the center of consumer needs with lighter and water-based textures. Subtle makeup trends allow for the eyes to take centerstage-driving innovation in the category.
Creativity will embrace virtual influencers changing the way brands reach new groups of consumers. Eco-friendly and clean brands will have an edge on the competition as consumers demand products that help them reduce waste and put the planet before profit.



10:45am – 11:30am “Digital and Beauty connected”
Consumers are using digital media to research, discover, and discuss products more than ever. During this session we will discuss how to use technology to clarify your brand value and point of difference, to connect consumers to the product that is right for their needs, and to educate consumers on needs, tips, and techniques.
Roundtable moderated by Sheri L Koetting, Founder, Brand Strategist, and Creative Director of the NYC-based design firm MSLK with the participation of key players in the Digital world such as:

Kelly Kovack, Founder and CEO, BEAUTY MATTER
Laura Brinker, SVP Marketing, INFLUENSTER
Amanda Zajac, VP of Beauty, STELLA RISING


11:45am – 12:45pm “Innovations in makeup and skin care (packaging, formulas, accessories, full service)”
The innovations presented in the MakeUp Innovation Tree is a selection made by the beauty industry experts of the latest innovations developed by our exhibitors, in packaging, formulation, accessories and full service.
Keynote on innovation in makeup by Sandra Hutson, Director, Product Development, at SHISEIDO Global Makeup Center of Excellence

Round table moderated by Charles-Emmanuel Gounod, Beautyworld Connexions with the participation of Leila Rochet-Podvin, Founder & CEO of COSMETICS INSPIRATION & CREATION who will confirm how these innovations fit into the current beauty trends and will highlight the most significant ones.

Followed by the “Millennials FavorITes Awards” of MakeUp in NewYork which will be singled out by FIT students.


1:30pm – 2:15pm “Using Machine Intelligence to Spot the Next Big Beauty Trend”
Spate analyzes over 3 billion consumer data points to identify the top trends in beauty. This presentation will cover what’s in and what’s out in makeup, according to the consumer—and what the implications are for brands.
Conference by Olivier Zimmer, Co-founder of SPATE


2:30pm – 4:00pm “Packaging Sustainable Development and Circular Economy in Beauty

Sustainability is an issue of growing interest to the consuming public. In particular Beauty Product Manufacturers and Consumers need to understand how the products and packages they create and use impact our fragile environment.

On Thursday afternoon, September 12th, a group of industry professionals will join in a round table discussion to share their individual perspectives on how Sustainability can be integrated into Beauty Products and Packages. They will also discuss how sustainability can align with the concept of a Circular Economy currently used in Supply Chain Management.

Keynote by Harry Bennett, Adjunct Professor Packaging Engineering, RUTGERS followed by a roundtable with sustainable beauty packaging experts like:

Victor Bell, President and Founder, ENVIRONMENTAL PACKAGING INTERNATIONAL and Joe Licari, Executive Director, Package Development, SHISEIDO AMERICAS – BAREMINERALS & BUXOM.