Inspiration bar & Beauty Talks

MakeUp in NewYork is happy to announce a partnership with the international Trend Forecasting and Consulting firm Cosmetics Inspiration & Creation for the MakeUp in New York, held on September 22 & 23, 2021 at River Pavilion – Javits Center, New York.

In this partnership, Cosmetics Inspiration & Creation will lead 4 “Beauty Talks” on key beauty themes, help to decipher major beauty trends with an innovation itinerary, and host an Inspiration Bar to showcase the latest product innovations on the worldwide beauty market.

In an open and creative format, the “Beauty Talks” around four key themes invite experts of the industry to discuss the major trends and impact on the beauty of tomorrow. Cosmetics Inspiration & Creation will also assist the MakeUp in New York on the deciphering of the innovations, with an innovation itinerary around the 4 themes.

In 2021, the following four trends translate the need to reinvent beauty, find new dimensions of excellence and luxury, redefine values, meet new requirements, and welcome the next normal of the industry.

1/ Radical Traceability

As trust is the new currency, safety and wellness become key; the beauty industry needs to explore radical traceability solutions. From ingredient sourcing to the origin of packaging, or even new apps, traceability is becoming essential to attract consumers. Brands embrace a new era of traceability with technology, packaging, and sourcing process rebuilding.

2/ Healthification

“Skinification” was the major trend in 2020, as consumers shifted from makeup to the “pandemic-proof” skincare market. The importance of health prevention takes a deep dive in makeup formulations and creates a holistic momentum for beauty. The core stories of makeup formulas, colors, textures are now linked to skincare ingredients. Wellness hints and active ingredients are in the spotlights.

3/ Eco-Celebration

Conscient consumption is elevating sustainability to the new normality and eco-celebration brings value for brands. New beauty products incorporating biomaterials, cutting-edge formulas, and eco-design packaging solutions elevate attractiveness. It re-shapes the future of sustainable beauty, challenging beauty players to expand beyond refill attraction.

4/ Unleashing Freedom

The pandemic “home-hubbing” behavior arose craves for creativity and self-expression. Makeup rises again as the new tool to unleash freedom, optimism, and singularities. Consumers desire hypestyle and theatricalization of colors, textures, design, and products as a whole – to embrace personality and provide unique experiences.

During the event, Cosmetics Inspiration & Creation will curate the Inspiration Bar, gathering the latest product innovations around these themes. The Inspiration Bar introduces the latest most interesting skincare & makeup products. Beauty specialists will walk visitors through disruptive textures, surprising effects, and delicious smells to offer a fresh and expert view on successful product innovations. This sensorial journey aims to guide and boost creative processes.

September 22, 2021

1. Radical Traceability – Morning session – 10:30 am

Introduction
Leïla Rochet – Chief Inspiring Officer of Cosmetics Inspiration & Creation
The perspective of Mintel on Radical Traceability
Sarah Jindal – Associate Director, Global Beauty & Personal Care
Indie Trends Testimonial
Elodie Carpentier – Co-Founder of La Maison Le Rouge Français – video
Beauty Talk Discussion & Q&A
Alyssa Ceto- Founder of BeautyScience Design, Inc.

2. Healthification – Afternoon Session – 2:30 pm

Introduction
Leïla Rochet – Chief Inspiring Officer of Cosmetics Inspiration & Creation
The impact of the skinification and healthification trend on social conversation.
Conor Begley – Co-Founder of Tribe Dynamics – video
Indie Trends Testimonial
Aïmara Coupet – Founder Be Radiance – video
Beauty Talk Discussion & Q&A
Ginger King – Founder of CEO at Grace Kingdom

September 23, 2021

3. Eco-Celebration – Morning session – 10:30-AM

Introduction
Leïla Rochet – Chief Inspiring Officer of Cosmetics Inspiration & Creation
The perspective of Stylight on Eco-Celebration
Rebekah Ortquist – Content Marketing Manager US – Stylight
The challenges for an Indie Brand
Shannon Goldberg- Founder and Chief Zero Waste Officer – Izzi
Indie Trends Testimonial
Audrey Ducardonnet – Founder of Rose Pirate – video
Beauty Talk Discussion & Q&A

September 23, 2021

4. Unleashing Freedom – Afternoon Session – 2:30 pm

Introduction
Leïla Rochet – Chief Inspiring Officer of Cosmetics Inspiration & Creation
The perspective of Spate NYC on Unleashing Freedom
Olivier Zimmer -Co-Founder at Spate NYC
Indie Trends Testimonial
Alexis Robillard – Founder of Rose Pirate – video
Beauty Talk Discussion & Q&A

 

About Cosmetics Inspiration & Creation

Cosmetics Inspiration & Creation is an international trend forecasting and consulting agency founded in 2007, dedicated to beauty innovations. The trends services of the agency feed innovation processes and spot the beauty innovation of tomorrow thanks to in-depth trend reports. Tailored reports offering Consumer Insights and Market Intelligence are also available to boost innovation and transform insights into bespoke leverages.
Cosmetics Inspiration & Creation performs consulting missions. The agency leverages trends and industry expertise to build innovative concepts, elevates scientific stories to help R&D departments, and recommends bespoke innovative concepts or platforms for international brands.
For more information, contact contact@inspiration-creation.com or visit the website at http://www.inspiration-creation.com.
Follow the team on Twitter & Instagram: @cosmeticseeds.