IT Products (Innovation Tree)

You are looking for new ideas, inspiration or innovations to launch your dream product?
We are pretty sure the MakeUp in NewYork Innovation Tree should be your next stop!

The Tree is featuring key innovations in terms of ingredients, textures and formulas. The innovations selected embody the future market trends and await you to bring colors and novelties to your customers.

But shh… this is just between you and us…

The selection of the IT Products displayed on the MakeUp in NewYork Tree took place this week and 32% of the MakeUp in NewYork exhibitors presented their creations.

In total, 73 new products, including 6 accessories, 26 formulations, 24 full service and 17 packaging, were methodically tested and evaluated by members of the Innovation Tree Products Expert Committee. The acknowledged international experts signed out the most creative ones after a 5-hour debating session.

All the applicant innovations confirm the new orientations of make-up towards well-being, self-care routines, sustainability and safe environment with creamy textures, formulas enriched with beneficial essential oils, as well as the use of natural or bio-sourced ingredients.

Upcycling design is also at the very heart of manufacturers concerns as most of the evaluated containers are made of recycled materials.

Let’s all aknowledge and and applaud the exhibitors that have participated to the Innovation Tree Awards as their dynamism and commitment are the driving force of the industry!

Thank you

ALKOS, ANCOROTTI, ANTE COSMETICS, APR PACKAGING, ASQUAN GROUP,
B. KOLORMAKEUP & SKINCARE, BEAUTY YAURIENT, BEAUTYCROMIA, BYJIN,
CONFALIONERI MATITE, COSMEI, COSMETICS INDUSTRIES, COSMETION, COSMOPAK USA, CSR COSMETICS SOLUTIONS,
GEKA, HNB CORPORATION,
INTERNATIONAL LABORATORIES CORP, INTERCOSMETIC ASIA PACIFIC, ITIT COSMETICS,
J•COP, LIVCER, MPLUSCOSMETICS, NUCO, PHARMACOS,
R&D COLOR, ROBERTS BEAUTY,
SCHWAN COSMETICS, S&J INTERNATIONA, STRAND COSMETICS EUROPE, STYLE BEAUTY GROUP,
THAI HO GROUP, TRE EFFE COSMETICS,
WECKERLE COSMETICS USA, WORLD WIDE PACKAGING

The selected IT Products for this edition will be revealed during the show the 11 & 12 of September, at the Center415 in Manhattan.

A huge thank you to the experts, members of IT Products Expert Committee :
– Charles-Emmanuel Gounod, Founder of Beautyworld Connexions
– Clarissa Scalisi, Strategic consultant in Beauty & Wellness for Peclers Paris
– Dany Sanz, Makeup Artist and Founder of MakeUp for Ever
– Florence Bernardin, Founder of Information & Inspiration
– Jean-Louis Mathiez, President of Cinqpats