MakeUp in NewYork Innovation Awards:
more than 40 novelties presented at the competition!
Like a taste of summer, with colours, freshness, but also freedom with an ever easier application. In short, the novelties presented at the innovation contest are in phase with the summer time but also with the new modes of consumption with more and more ingredients and natural materials. We would like to thank the following exhibitors for participating in this challenge:
MAX SAUER / Raphael Makeup Brushes
B KORMAKEUP& SKINCARE
R&D Color Srl
A&H International Cosmetics
A-W. FABER-CASTELL COSMETICS
MPLUS COSMETICS SRL
S&J International Enterprise PCL
APR BEAUTY GROUP INC
The experts of the selection committee had the pleasure to discover their 47 new products, to test them by crossing their skills in order to design the most innovative ones to be discovered at MakeUp in NewYork.
Willing and enthusiastic in their mission, we thank them all very much:
Aurélie Banco: founder of CO-LAB-ORA, a collaborative and ethical cosmetic laboratory. She has 15 years of expertise in cosmetics subcontracting and formulation laboratories of major brands.
Audrey Ducardonnet: independent and texture expert, she analyzes the markets to find the best match between formula and trends.
Serge German: director of the European School of Packaging (ESPEAC) represented by Martial Touzé, packaging manager for major cosmetic brands and teacher at ESPEAC.
Charles-Emmanuel Gounod: cumulates more than 40 years of experience in international B2B trade in the beauty and cosmetics sector, within multinational organizations and family businesses.
Dany Sanz: creator in 1984 of the brand, Make Up for Ever, acquired in 1999 by LVMH, she remained at Make Up For Ever for eighteen years as artistic director. Since 2017, she has been involved in consulting assignments in the development of concepts, tools, and product formulation.
Florence Bernardin: founder of Asia Cosme Lab, expert in Asian cosmetics, she analyzes with her team all aspects of products in the most dynamic markets to determine trends, innovations, evolutions and others.