Join MakeUp in NewYork, the Only & Unique BtoB skincare and makeup event


22 & 23 September 2021

River Pavilion – Javits Center


MakeUp in NewYork is the first Glo.Cal BtoB event boosting beauty innovation and gathering all the key actors of the skincare and makeup industries to give life to new lines and products.

Whether you are an Indie Brand, or a Legacy Brand, you’ll find a world of inspiration at MakeUp in NewYork!

By visiting MakeUp in NewYork, you will find in-person, inspirations, innovations and meet your regular suppliers and new ones.

Find every key player of the Beauty Industry in one place

Suppliers in formulation, packaging, full-service, accessories, ingredients and design will present their newest innovations and product lines. You’ll be able to find the best contact with local suppliers ready to facilitate your project, whether you’re launching or developing a brand.

Explore new trends!

Since 2020, consumers tend to change their purchasing behavior, beauty needs and aspirations. To answer to this new reshaped market, we are organizing workshops, tour routes and an inspiration bar around the following 4 major themes!

• Radical Traceability • Eco-Celebration
• Healthification • Unleashing Freedom

Two days of co-creation!

Always attentive to the market, new trends and consumer needs, MakeUp in NewYork is very happy gather brands in need of expertise or launching products, with a selection of manufacturers specialising in makeup and skin care products to co-create and give life to new lines and products.

Be part of these 2 days of creative effervescence.

Meet again in person!

MakeUp in NewYork, a business facilitator, is, more than ever, supporting the East Coast beauty industry by organizing a local event specifically designed for this huge and dynamic market !

Don’t miss out the opportunity to meet again in person with beauty key players in a convivial and professionnal atmosphere.

A worry-free visit to our show

Tailor-made for the BtoB cosmetics industry and its unique format, MakeUp in NewYork will also respect the strict safety and hygiene regulations enabling you to do business in a serene and comfortable environment.

Join us at the Javits Center in New York on 22 & 23 September 2021