Emily Safian-Demers

Trends Analyst, The Innovation Group

Emily Safian-Demers is a Trends Analyst with the Innovation Group where she identifies cultural trends, analyzes shifts in consumer behavior and translates this into actionable insight for brands and marketers. Prior to joining JWT, Emily was the Senior Project Manager for the Ipsos Neuro & Behavioral Science Center, a global task force spearheading innovative consumer neuroscience research to understand consumer emotion and motivation. Her work has taken her around the world, collaborating with colleagues and clients from a wide variety of sectors to implement research using EEG, facial coding and biometrics. She has a BA in Brain & Cognitive Science and French from the University of Rochester.

Emily Safian-Demers
Trends Analyst, The Innovation Group
JWTIntelligence.com

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