Florence Lefeuvre

VP Sales, Marketing & Communication ALKOS Group

Florence Lefeuvre acts as VP Sales, Marketing & Communication of ALKOS Group – major European manufacturer of beauty innovations in Pencils, Make Up and Skin Care products for Private Labels. The group owns brand new state of the art manufacturing plants located
in France.

Since 2011, Florence has been managing the global Sales & Marketing strategy of the three companies that comprise the ALKOS Group and coordinating with their dedicated R&D teams
to create high quality Made In France textures using new sensorial performances:

• ALKOS Cosmétiques manufactures AES Plastic, wooden, automatic pencils and felter liners
• INTER Cosmétiques produces Make Up and Skin Care products
• SAGAL Cosmétiques provides Perfumed Soaps and Deo Sticks

Florence began her career at Italian cosmetics manufacturer INTERCOS Spa in Paris. She then held executive positions in Sales & Marketing at French nail polish FIABILA and French pencils manufacturer ALKOS Cosmétiques. She returned to INTERCOS Spa France where she spent
7 years developing its French market as Marketing & Sales Manager and 8 years running its French Headquarters as General Manager.

Within her positions, Florence has serviced nearly all major established European brands in the beauty sector ranging from Prestige to Mass Market actors and has gained more than 25 years’ expertise in product evaluation and development.
Florence received her MBA in International Sales and Marketing from the European Business School.

She is married with three children and enjoys gardening.