Senior Innovation & Insights Analyst, Beauty & Personal Care, Mintel
As a Senior Innovation & Insights Analyst at Mintel, Sarah is responsible for collaborating with key clients on special projects as well as creating content for the BPC platform, focusing on future trends, retail, and overall category insights.
Sarah brings with her over 18 years of experience in marketing and product development within beauty and personal care.
Starting her career working in marketing with Arch Personal Care (now part of Lonza), Sarah was responsible for all aspects related to product marketing and promotion including literature and formulation development, coordinating events and tradeshows as well as technical writing for a variety of industry publications.
Moving onto GE Silicones (now Momentive), she worked to expand the reach of the product’s unique silicone technologies into new applications and new formulations within the beauty sector by applying knowledge of trends from around the globe as well as helping clients to identify white space within their markets utilising consumer data. Her most recent experience as Marketing Director at Presperse (part of the Sumitomo Group) expanded that knowledge of product development and marketing even further into a globally strategic role.
Joining Mintel in 2014, Sarah brings with her a unique perspective having been client-side for so many years. With an already robust knowledge of how to analyse and apply consumer data and trends, combined with formulation
and ingredient expertise, Sarah has been successful at working with clients across the spectrum from packaging suppliers all the way up to the major multinationals.
Sarah’s main areas of responsibility within Mintel are to service clients onsite with special projects as well as be the ‘face’ of Mintel at any conferences, speaking events, and media (both print and television). She holds a BS degree
in Biology and Biochemistry and Masters in Evolutionary Biology.
AREAS OF EXPERTISE
Beauty & Personal Care; Market Research; Consumer Insights; Trend Forecasting and Analysis; Market Intelligence; Product Innovation; Retail; Product Marketing; Ingredient and Formulation Technology
RECENTLY PUBLISHED CONTENT
Anti-ageing marketing shifts to a more positive approach; Micro-Moment Marketing; Spotlight on: Anti-Ageing
LATEST EVENTS/CONFERENCES SPOKEN AT
In-Cosmetics; Makeup in NY & LA
MEDIA PUBLICATIONS FREQUENTLY MENTIONED IN
BBC News; Wall Street Journal; GCI; Cosmetics & Toiletries